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Its all in the detail

Over the years, we have developed vast knowledge of Wool. This has allowed us to make sure that the Rugs we manufacture, are of the highest quality. We pay attention the detail, from fibre to finishing.

 
Procurment

At Amar industries, our Procurement department makes sure that we only use the best wool. We make finer distinctions between qualities. We look at the type of fibre in terms on microns. This is the only raw material that we import. All of our wool comes from New Zealand.

Because we only import wool, we buy in bulk, securing the best prices.

 
Pricing

Having the competitive advantage in terms of Procurement and Production, allows us to produce Rugs at the highest quality, using economies of scale. Login now, to get an up to date price list!

 
Production

Our Rugs are all manufactured in house. We create the yarn from the wool and use colourisation techniques developed over the years, to make our Rugs rich and vibrant. All of our Rugs are extremely durable and include care guidance.

Our Rugs are made by extremely skilled craftsman, who share the same values as us.

 
Promotion

We take up to 10 images of our Rugs in Natural light.Our photographers understand the need for the images to portray how the Rug looks and feels. We will provide you with all the promotion materials you need, to make our partnership a success.